Digital Marketing Certificate Course

Digital Marketing Training

The course will Start in January 2016!

Starting from January, 2016

100 – 120 hrs equivalent to 4 months

Course Brief

Customer awareness is everything in world where the Internet has made everything accessible. Our Digital Marketing course teaches how to make a business stand out online. Digital Marketing has many core elements and VIDM teaches its students the practical applications of SEO, SEM, SMM, Email Marketing and Blogging and how to make the digital marketing campaigns stand out as an integrated approach.

Course Info

In an increasingly crowded digital environment, maintaining customer relationships is tougher than ever. In this Digital Marketing Certificate Course, we teach you all the different strategies you need to follow to strengthen the association between a customer need and the product and services of your client.

Modules included in the course:

  • SEO (Search Engine Optimization)

The SEO course module entails the strategy of getting a brand to the first page of Google or Bing. We cover the entire process of optimizing a website for search engines. From keyword planning to rigorous off-page campaigns, the SEO course introduces the basics and the advanced elements of SEO.

  • Social Media Marketing (SMM)

SMM in an integral part of digital branding. With the advent of social media, people communicate with brands directly over popular social media channels such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Google+ and more. Our SMM course module shows how to effectively use these channels to showcase a brand on these channels, how to keep followers engaged and how to maintain a brand image online as well as drive sales.

  • Email Marketing

Email marketing is possibly the oldest module of digital marketing. Our course teaches our students how to conceptualize emails and how to use emails as newsletters, notifications, company updates and driving sales.

  • Blogging

Professional bloggers believe that blogging in an art. An art of writing that engages readers and potential consumers and conveys the brand image, promoting sales. How blogs can help in branding and SEO is what is taught in the Blogging module of our Digital Marketing Core course offering.

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