Lead Generation - Digital Marketing Course

The course will Start in January 2016!

Starting from January, 2016

100 – 120 hrs equivalent to 4 months

Course Brief

Lead Generation is the generation of consumer interest or inquiry into products or services of a business. It is a comprehensive marketing effort that involves increasing accessibility, conversion optimisation, engagement of prospects, branding and sales efficiency.

Course Info

As consumers spend an increasing amount of time online, marketers must follow.

The web offers several advantages over traditional marketing, including detailed data and reduced costs. Learn how to take advantage by generating additional customers for your business.

Over the duration of this course, you will learn how to use all the channels of the internet for increasing customers for your businesses. Students will also study India-specific case studies and have an opportunity to work on live projects.


Modules included in the course:

  •         Setting Goals
  •         SEO and Content Marketing
  •         Lead Generation Tools
  •         Advertisements and Landing Pages
  •         Conversion Optimisation and Analytics
  •         Converting Leads to Customers
  •         Building Brand Loyalty
  •         Customer Engagement


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